Tag Archives: Tony Fadell

#TEDTalkTuesday: Noticing a.k.a. practicing neoteny

When innovators talk about the virtues of beginner’s mind or neoteny, to use the term favored by MIT Media Lab’s Joi Ito, one of the desirable things they’re referring to is that state where you see things without labels, without categorization. Because once things have been labeled and filed, they become known quantities— and we don’t think about them, may not even notice them. (Berger, 41 pag.)

Tony Fadell: The first secret of design is … noticing

You see, there are invisible problems all around us, ones we can solve. But first we need to see them, to feel them.

Look broader. Look closer. Think younger.

We must become, in a word, neotenous (neoteny being a biological term that describes the retention of childlike attributes in adulthood). To do so, we must rediscover the tool that kids use so well in those early years: the question. Ito puts it quite simply: “You don’t learn unless you question.” (Berger, 24 pag.)


Berger, Warren (2014-03-04). A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas . BLOOMSBURY PUBLISHING. Kindle Edition.